QLD Hub Event: Design Thinking, and Social Enterprise in Social Marketing for Behaviour and Social Change
In this seminar, Rebekah Russell-Bennett will explain design thinking and how it can be applied in social marketing. Abi Badejo will discuss the critical role of social enterprises can play in social marketing interventions – from formative research to social enterprise – case studies in social entrepreneurship. The seminar will provide case examples of effective uses of design thinking, and social enterprise, for social problems. As an added bonus, Professor Judy Drennan who will receive a AASM Lifetime Achievement Award will reflect back on her career in behaviour change research providing some helpful insights and sharing lessons learned.
Three reasons why you should attend:
- An understanding of the concepts of design-thinking, and social enterprise.
- Knowledge of the effectiveness of design-thinking, and social enterprise, for social marketing
- Ideas for applying design-thinking, and social enterprise models, to your own social marketing context
Date and Time: Thursday 22 November 5:00pm-6:30pm.
Register: Tickets – AASM Members: Free Non-Member: $10. Please register here: https://www.eventbrite.com.au/e/qld-hub-event-design-thinking-and-social-enterprise-in-social-marketing-for-behaviour-and-social-tickets-39137157291