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Latest Trends in Social Marketing from the WSMC in Washington DC May 2017

I was recently fortunate to be able to attend the World Social Marketing Conference held in Washington D.C in May 2017. The event goes from strength to strength and it was really exciting to see, hear and learn about all the great work going on in social marketing and social change around the world. The AASM was well represented at the...
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AASM Perth Hub Event: Influencing Community Behaviours – Insights from the Field

AASM Perth Hub Event: Influencing Community Behaviours - Insights from the Field Date: Thursday 19th October 2017 08:30-12:30 Venue: ECL Building 460, Room 1.031 (postgraduate suite), Murdoch University, South Street, Murdoch, Western Australia 6150 This information-packed morning seminar will cover several tools and approaches to influencing community behaviours for positive social impact. We'll touch on social marketing, behavioural economics, mobile apps, insight generation, storytelling,...
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