Call for Papers
The 2016 International Social Marketing Conference (ISMC) invites paper submissions for both the academic and industry/practitioner tracks. The theme of the conference is Societal Wellbeing
, in line with the recent release by the OECD of guidelines to measure national accounts of wellbeing. With wellbeing as an interdisciplinary construct, combined with an emerging policy agenda, the opportunity now exists for social marketing to be positioned within and add to this important discourse. The theme is both topical, but also diverse enough in nature to assist the linkage of multiple scholars and practitioners.
All submissions are to be uploaded via the EasyChair submission system. Please note that the EasyChair submission system requires you to create an account if you do not have an existing one. The EasyChair submission system also requires you to include a brief abstract for the online form when you upload and submit this paper. However, this abstract is not required in your paper submission.
For Academic Submission Guidelines, please CLICK HERE
For Industry/Practitioner Submission Guidelines, please CLICK HERE