2016 International Social Marketing Conference: Societal Wellbeing
The 2016 International Social Marketing (ISM) Conference will be hosted by the University of Wollongong, Faculty of Business. The theme of the conference is Societal Wellbeing, in line with the recent release by the OECD of guidelines to measure national accounts of wellbeing. Wellbeing has increased in popularity in academic literature in the last fifteen years, across multiple disciplines including psychology, philosophy, geography, economics, and marketing. The sub-discipline of social marketing is well positioned to assist the integration of this emerging area. With wellbeing as an interdisciplinary construct, combined with an emerging policy agenda, the opportunity now exists for social marketing to be positioned within and add to this important discourse. The theme is both topical, but also diverse enough in nature to assist the linkage of multiple scholars and practitioners.
The conference will be held from 26-27 September 2016 at the University of Wollongong Main Campus. The timing of the conference will coincide with the Australian University mid-session recess of the second semester.
(closes Friday 22 July 2016 at noon AEST)
AASM Member – $900
Non-Member – $1050
AASM Member – $1050
Non-Member – $1200
Student Rate – $400 (excludes conference dinner)