Events

 The AASM runs Hub events around Australia including research seminars, symposiums, and networking events relating to contemporary social marketing. AASM currently has Hubs in Western Australia, Victoria, New South Wales, and Queensland. The association also has a view to expanding our network of hubs (e.g. South Australia, New Zealand, Asia-Pacific regions) so if you are interested in setting up an AASM Hub or getting involved in running events please contact us.

The AASM also co-brands events with various partners and host institutions. If you would like to co-brand an event or series of events with AASM please get in touch.

AASM can provide social marketing experts to come and present, network, and meet with people at social marketing and social change events – please contact us to arrange.

Finally, the AASM sends regular email updates regarding hub events to our members as well as what is posted on the website – so please watch out for these.

Current Hub Events

NSW

Unlocking the potential of branding in social marketing

Date: 25 May 2016, 1pm-2pm.

Venue: Sydney Business School UOW, 1 Macquarie Place, Sydney NSW 2000, Level 9, Boardroom 1

RSVP: Secure your spot now!

WA

Using narrative videos for health and wellbeing: A case study on energy efficiency

Date: 23 June 2016, 11am-12midday (tea served at 10:30am)

Venue: University of Western Australia, BUSN: 242 Case Study Room, 35 Stirling Highway, Crawley, Perth, Western Australia 6009

RSVP: anne-maree.wood-gush@uwa.edu.au

VIC

Narrative videos in social marketing: A case study on energy efficiency

Date: 16 June 2016, 12:30pm-1:30pm (lunch served at 12:00midday)

Venue: Room 18, Level 4, Australian Catholic University (ACU) Main Campus, 115 Victoria Parade, Fitzroy, Melbourne, Victoria 3065

RSVP: research.chasr@acu.edu.au

Please check for future events.

Please contact Joy Parkinson regarding AASM events in Queensland at: j.parkinson@griffith.edu.au

Unlocking the potential of branding in social marketing

Branding has been used and investigated in a variety of commercial service sectors including banking, retail (Wallace and de Chernatony, 2011), and telecommunications (Nysveen et al., 2013), and has been an extremely effective strategy for many commercial organisations. Branding can be equally effective for non-commercial organisations oriented around social change, yet remains under-utilised in the social change space.

A recent study published in the Journal of Services Marketing examined the utility of contemporary branding concepts in social marketing services, specifically investigating brand personality (Guens et al., 2009) and brand personality appeal (Freling et al., 2011). In this study, the authors demonstrate the utility of branding in social marketing and social change and discuss how this is similar and different to how branding is used in commercial marketing.

Join one of the study authors, Dr Nadia Zainuddin, for a lunchtime seminar jointly hosted by the Australian Association of Social Marketing NSW Hub and the Sydney Business School, as she discusses the study findings and explains how branding can be effectively used by social change organisations such as governments and not-for-profits. Specifically, Dr Zainuddin will identify the most salient brand personality dimensions and brand personality appeals that social change organisations should cultivate.

NSW Hub Event Details

Date: 25 May 2016

Time: 1pm-2pm

Venue: Sydney Business School UOW, 1 Macquarie Place, Sydney NSW 2000, Level 9, Boardroom 1

Registration includes lunch: Free for AASM Members & Students, $15 for AASM Non-Members

RSVP: Secure your spot now!

Enquiries please contact: enquiry@aasm.org.au

 

Narrative videos in social marketing: A case study on energy efficiency

In this presentation AASM President Associate Professor Ross Gordon will discuss the potential of telling stories in social marketing. Using examples from a series of narrative videos about energy efficiency, Ross will discuss some of the important elements of creating stories to help influence people’s behaviours. The talk will conclude with some practical tips on developing narratives for social marketing and social change.

VIC Hub Event Details

Date: 16 June 2016

Time: 12:30pm-1:30pm (lunch served from 12midday)

Venue: Room 18, Level 4, Australian Catholic University (ACU) Main Campus, 115 Victoria Parade, Fitzroy, Melbourne, Victoria 3065

RSVP: research.chasr@acu.edu.au Registration is free and includes lunch

Enquiries please contact:research.chasr@acu.edu.au

Using narrative videos for health and wellbeing: A case study on energy efficiency

In this presentation AASM President Associate Professor Ross Gordon will discuss the potential of telling stories for positively influencing health, wellbeing, and sustainability. The presentation will examine how qualitative research on low-income older consumers’ everyday energy use practices provided a series of narratives that were integrated into social marketing videos. The production of the videos drew upon narrative transportation theory, and social practice theory, to develop narrative videos featuring identifiable characters, an imaginable plot, verisimilitude and situated knowledge. Ross will discuss some of the important elements of creating stories to help influence people’s behaviours. The talk will conclude with some practical tips on developing narratives for social marketing and social change.

WA Hub Event Details

Date: 23 June 2016

Time: 11:00am-12pm (morning tea served at 10:30am outside venue)

Venue: University of Western Australia, BUSN: 242 Case Study Room, 35 Stirling Highway, Crawley, Perth, Western Australia 6009

Registration: Free

RSVP:  anne-maree.wood-gush@uwa.edu.au

Enquiries please contact: uwana.evers@uwa.edu.au

Please contact Luke van der Beeke regarding AASM events in Western Australia at: luke@marketingforchange.com.au

Senate SHJ based in Wellington, New Zealand are hosting a breakfast meeting at 8am, Wednesday 11th May with people interested in social marketing and social change. The meeting is being supported by the AASM, and will feature a discussion about setting up  a social marketing network in NZ, perhaps in the form of an AASM branch or hub.

The breakfast meeting is invite only at this stage, but the organisers Senate SHJ can be contacted at: fleur@senateshj.co.nz