The AASM runs Hub events around Australia including research seminars, symposiums, and networking events relating to contemporary social marketing. AASM currently has Hubs in Western Australia, Victoria, New South Wales, and Queensland. The association also has a view to expanding our network of hubs (e.g. South Australia, New Zealand, Asia-Pacific regions) so if you are interested in setting up an AASM Hub or getting involved in running events please contact us.

The AASM also co-brands events with various partners and host institutions. If you would like to co-brand an event or series of events with AASM please get in touch.

AASM can provide social marketing experts to come and present, network, and meet with people at social marketing and social change events – please contact us to arrange.

Finally, the AASM sends regular email updates regarding hub events to our members as well as what is posted on the website – so please watch out for these.

Current VIC Hub Event: ‘Social Marketing and Behaviour Change: Applying What Works’ Register HERE



Please check for future events.

Please contact Joy Parkinson regarding AASM events in Queensland at:


Thank you to everyone that attended ‘Emerging trends in social marketing: Insights from the World Social Marketing Conference 2015′

Please contact Pippa Rendel regarding AASM events in NSW at:



Social Marketing and Behaviour Change: Applying What Works

Full day AASM Symposium – Tuesday, October 6 2015 in Melbourne
Hear how the Transport Accident Commission is reinventing the road safety message. Samantha Cockfield’s current challenge is to increase community involvement and ownership in Victoria’s new approach to road safety – Towards Zero. In her keynote talk she will discuss:

– the need for change; acceptance of Victoria having a road toll

– the problem with change when things aren’t broke!

– what has changed and what’s to come.

A range of other speakers from leading organisations will talk about the latest campaigns, thinking and trends in social marketing.

Register HERE

Included is a special workshop ‘Time to Get Strategic in Social Marketing’ by Dr Ross Gordon, AASM President and Senior Lecturer in Marketing at Macquarie University in Sydney. The workshop is relevant for policy makers, government communicators, not for profit organisations, social marketers, students, academic researchers, and social change program agents.

Date and time: October 6 from 8.30am until 4.00pm
Venue: Deakin University, Level 3, 550 Bourke Street, Melbourne

Cost: Member Early Bird $250.00
Member $350.00
Non-member Early Bird $400.00
Non-member $450.00
Student $170
Early bird closes September 16. Included in the non-member rate is one year’s free membership to the AASM.

Symposium Program
8.30am Arrival and registration, coffee/tea
9.00am Welcome – Professor John Hall, Head of Marketing, Deakin Business School, Deakin University
9.08am Opening – Dr Ross Gordon, AASM President
9.15am Samantha Cockfield, Senior Manager Road Safety, Transport Accident Commission
9.45am Janine Scott, General Manager of Marketing and Communications, beyond blue
10.15am How to Apply Key Behaviour Change Theories for Maximum Campaign Benefit – Professor Linda Brennan, RMIT University
10.45am Morning Tea

11.15am Panel: Latest Thinking and Trends in Social Marketing
Facilitator: Lelde McCoy, AASM Vice President and The Reputation Group
Academic: Dr Ross Gordon
Government: Roberto Venturini, Department of Human Services and Health
Agency: Melissa Blair, The Reputation Group

12.00pm Lunch
1.00pm Workshop: Time to Get Strategic in Social Marketing – Dr Ross Gordon, AASM President and Senior Lecturer in Marketing at Macquarie University,Sydney
2.30pm Afternoon tea
2.50 pm Managing Campaign Buy-in – Noel Turnbull, Adjunct Professor RMIT School of Media and Communications
3.20pm The Good, the Bad and the Ugly – John Thompson, Managing Director – Government Dentsu Mitchell
3.50pm Close by Sarah Saunders, Manager Campaigns, VicHealth

Venue Sponsor: Deakin University

Register HERE

Please check for future events.

Please contact Luke van der Beeke regarding AASM events in Western Australia at: