The International Social Marketing Conference (ISMC) aims to bring together behaviour and social change agents from across the Asia-Pacific in a 2-day collaboration to share the latest tools & approaches to changing behaviours for societal wellbeing. Learn new insights from industry experts, grow your network & explore emerging technologies.→ Keep Reading
Join us for this half day seminar on the latest thinking, tools and techniques for influencing community behaviour change. Seven experts will provide new research, new case study examples and new best practices for your campaigns. The focus will be on communications and how to produce content that gets noticed and inspires behaviour change – neuroscience, storytelling, video, apps, earned media and digital promotion will all be covered.
Tom Carroll, PhD, is Director of Carroll Communications, Social Marketing and Research Consultants and was recently honoured with an Outstanding Contribution to Social Marketing award at the inaugural World Social Marketing Achievement Awards. Join us at this NSW Hub Event to congratulate Tom and hear about his most recent work, and thoughts on the future of social marketing and social change.
Three reasons why you should join us:
- Hear about Tom Carroll's most recent work
- Hear Tom Carroll's ideas about the future of social marketing
QLD Hub Event: Design Thinking, and Social Enterprise in Social Marketing for Behaviour and Social Change
In this seminar Rebekah Russell-Bennett will explain design thinking and how it can be applied in social marketing. Abi Badejo will discuss the critical role of social enterprises can play in social marketing interventions - from formative research to social enterprise - case studies in social entrepreneurship. The seminar will provide case examples of effective uses of design thinking, and social enterprise, for social problems. As an added bonus, Professor Judy Drennan who will receive a AASM Lifetime Achievement Award will reflect back on her career in behaviour change research providing some helpful insights and sharing lessons learned.
Three reasons why you should attend:
- An understanding of the concepts of design-thinking, and social enterprise.
- Knowledge of the effectiveness of design-thinking, and social enterprise, for social marketing
- Ideas for applying design-thinking, and social enterprise models, to your own social marketing context
About AASM’s Events
The AASM runs Hub events around Australia including research seminars, symposiums, and networking events relating to contemporary social marketing. AASM currently has Hubs in Western Australia, Victoria, New South Wales, and Queensland. The association also has a view to expanding our network of hubs (e.g. South Australia, New Zealand, Asia-Pacific regions) so if you are interested in setting up an AASM Hub or getting involved in running events please contact us.
The AASM also co-brands events with various partners and host institutions. If you would like to co-brand an event or series of events with AASM please get in touch.
AASM can provide social marketing experts to come and present, network, and meet with people at social marketing and social change events – please contact us to arrange.
Finally, the AASM sends regular email updates regarding hub events to our members as well as what is posted on the website – so please watch out for these.