Events

 The AASM runs Hub events around Australia including research seminars, symposiums, and networking events relating to contemporary social marketing. AASM currently has Hubs in Western Australia, Victoria, New South Wales, and Queensland. The association also has a view to expanding our network of hubs (e.g. South Australia, New Zealand, Asia-Pacific regions) so if you are interested in setting up an AASM Hub or getting involved in running events please contact us.

The AASM also co-brands events with various partners and host institutions. If you would like to co-brand an event or series of events with AASM please get in touch.

AASM can provide social marketing experts to come and present, network, and meet with people at social marketing and social change events – please contact us to arrange.

Finally, the AASM sends regular email updates regarding hub events to our members as well as what is posted on the website – so please watch out for these.

 

 

 

 

Please check for future events.

 

 

Please check for future events.

 

 

Maximising the Impact of your Social Marketing Campaign

If you have ever wondered how to make the most of your resources, what steps you should take to deliver the best possible outcomes and how to maximise your ongoing return on investment, this seminar will give you plenty of new ideas.

Following the recent World Social Marketing Conference, four leading practitioners will share their experience, practical case-study examples and learnings on maximising the impact of campaigns, especially on a limited budget.

Date:      Wednesday 3rd June, 2015
Time:     12.00pm – 2.00pm (Please bring a brown bag lunch. Tea and coffee provided)
Venue:   Room 44 and 45, Level 10, Building 80, RMIT University, 445 Swanston St, Melbourne

SEMINAR PROGRAM

12.00pm:  Registration, networking, tea and coffee
12.15pm:  Welcome – Professor Linda Brennan and Assoc. Professor Mike Reid, RMIT University
12.40pm:  Speakers – Colmar Brunton, VicHealth and The Reputation Group
1.40pm:    Questions
2.00pm:    Close

SPEAKERS AND WHAT YOU WILL LEARN

Topic: Market and social research with maximum impact

Jenny Witham, Managing Director, Colmar Brunton

1.       How to develop a framework for clearly articulating the outcomes you want to achieve

2.       The importance of selecting a cost and time effective research solution

3.       Ensuring real impact through practical and feasible recommendations

Topic: VicHealth’s Walk to School Campaign 

Sarah Saunders, Manager Campaigns, VicHealth

1. How to sustain interest and growth in an annual campaign

2.   The role of partnerships in maximising campaign impact

3.  Ways to enhance campaign cost-effectiveness over time

Topic:  Developing campaigns on a shoestring budget  

Lelde McCoy and Melissa Blair, The Reputation Group

1.       Tips for developing effective strategy

2.       Why choosing the right partners is important

3.       The winning formula for PR

4.       Ideas for low cost social media

Register Here

Please check for future events.